Have you ever fancied seeing yourself on the silver screen while making a real difference in your community? Well, now’s your chance!

The Drogheda Motor Show Dealers, supported by First Citizen Finance, Drogheda & District Chamber, the Society of the Irish Motor Industry (SIMI), Louth County Council, An Garda Síochána and the Road Safety Authority (RSA), are calling on local talent to take part in a powerful new road safety campaign.

As part of the group’s 2025 Road Safety Charter, this short film series aims to drive home the message that while modern vehicles are safer than ever, safe driving starts with the person behind the wheel. The campaign will feature three eye-catching video adverts, to be showcased in local cinemas and across social media, tackling real-life driving behaviours around seatbelt use, speeding, and driver fatigue.

And the best part? You could be starring in one of them.

Working with Drogheda-based non-profit community media organisation EurAV and award-winning filmmaker Declan Cassidy, the team is on the lookout for two real-life actors to bring these scenes to life. No professional experience is required—just passion, presence, and the willingness to help make our roads safer.

“When I was approached about getting involved in this initiative, I didn’t have to think twice,” says Declan Cassidy. “This might be a fun local production, but the message has the power to save lives.”

What we’re looking for:

• One female and one male actor agesd from their late 20s to pre-retirement.
• The female role is confident and responsible—think capable and calm under pressure.
• The male role is more uneasy—think of someone caught out for not doing something they should have.

Filming will take place in Drogheda and will take no more than half a day.  Selected participants will receive €250 for their time.

Casting will be held in Drogheda with Declan and the production team in the coming weeks. Interested? Apply now!  Click HERE to complete a short application form. 

This initiative is a key part of the Local Road Safety Awareness Action Plan 2025, driven by Drogheda’s nine local motor dealers and supported by community and business stakeholders. The campaign underscores a shared commitment: to reduce accidents, promote responsible driving, and engage the local community in shaping safer roads for everyone.

#DriveSmartDriveSafe