The Drogheda-based digital marketing agency, Sixtwo Digital, has won the ‘Best Social Media for Events’ award for their work on 2024’s Lú Festival of Light at the annual Social Media Awards, also known as ‘The Sockies’.

The agency, which has been operating in Drogheda since 2013, also won silver in the ‘Best Paid Advertising Team’ category at the awards held in Liberty Hall Theatre in Dublin.

Announcing the news of Sixtwo Digital’s win, the agency’s founder Colm Hanratty said: “To say we’re over the moon with the win is an understatement. Covering the festival was extremely enjoyable in itself, so winning an award for our work is the icing on the cake.

“Myself and my colleagues Andrew, Aisling and Hannah were on the streets of the town every night the festival took place so it’s great to see our hard work recognised.”

Colm added “The town looked spectacular thanks to all the work by those involved including Louth County Council, Love Drogheda, Visual Spectrum Studio and others, so winning a national award that showcased Drogheda so well is a real honour.”

Throughout the festival, Sixtwo Digital managed all social media for the event. This included the content in the run up to the festival, announcing new features of the festival, show times and more, while each evening they were on the ground, live sharing content through Instagram Stories. Colm and his colleagues also livestreamed each of the shows from St. Peter’s Church, St. Laurence’s Gate, The Old Abbey and Dominic’s Bridge. 

Along with their award for their work on Lú Festival of Light, Sixtwo Digital also won silver in the ‘Best Paid Advertising Team’ category, while they were also finalists in the ‘Best Facebook for Business’ category for their work with Nellys Drogheda along with the ‘Best Content Studio’ category. 

The Sockies, founded by social media strategist Damien Mulley in 2010, celebrate excellence in digital and social media across Ireland. Recognising the best in social media management, content creation, and digital innovation, the awards spotlight outstanding work from brands, agencies, public bodies, and non-profits.

Over the years, the Sockies have become a benchmark for digital achievement, attracting top talent and setting the standard for creative and strategic excellence in the Irish digital landscape. 

For more information see: https://sixtwodigital.com  or www.facebook.com/sixtwodigital.